Rebranding of LGBTQ Museum

by Pratt institute

The Leslie-Lohman Museum of Art provides a platform for artistic exploration through multi-faceted queer perspectives. We embrace the power of the arts to inspire, explore, and foster understanding of the rich diversity of LGBTQ+ experiences.

In this rebranding campaign, I used unconventional rainbow colors to represent the uniqueness of this museum. The colors come from the rainbow but represent more inclusiveness and possibility. To Keep playing the double L shape as a frame to introduce different artwork is the central concept in this design.


Gold in Branding 2022, Student

Gold in Logos 2022, Student

Gold in Poster and Brochure Design 2022, Student

Silver in Promotional Materials 2022, Student

Created by:

Lead Designer

Yongjia Wu

University or Design School

Pratt institute

Video (direct link)

click here