Festival FILMAR en América Latina 2020

by WePlayDesign

FILMAR en América Latina is the most important festival dedicated to Latin American cinema and cultures in Switzerland.

FILMAR supports independent cinema and Latin American filmmakers, offers new films and great classics, promotes exchanges thanks to the many filmmakers invited by the festival.

The visual identity of the FILMAR 2020 festival is based on the Mayan language, a means of transmitting knowledge and information.

The glyphs selected represent hands which here refer to actions closely linked to cinema such as framing, shooting or even composition.


Graphic Design of the Year 2022

Gold in Integrated Graphic Design 2022

Gold in Poster and Brochure Design 2022

Created by:

Lead Designer

Sophie Rubin + Cédric Rossel

Design Company



FILMAR en América Latina

Design Team

Sophie Rubin + Cédric Rossel

Video (direct link)

click here


Individual Credits

Art director: Sophie Rubin
Art director: Cédric Rossel