Early Bird Deadline: 30 Sep, 2019


HWC Coffee Kingdom gift boxes

by Hong Da Design Workshop

As HWC Coffee Kingdom continue to hold the spirit of trust and value. The profound skill of making coffee brings people the quality savour. From origin (earth), weather (wind), roasting (fire) to brewing (water). These four elements become the reason of a wonderful coffee and simple enjoyment. HWC Coffee Kingdom gift boxes were designed based on pokers. The filter bags come in four suits like the poker. Each suit represents different treatment of the coffee beans. By combining sketching techniques and coffee essence to outline the perfect geometric visuals. S-spades: Magic kingdom represents fire, professional roasting techniques for the perfect beans. H-hearts: Art kingdom represents water, skillful coffee pouring and brewing in order to give a sensational taste. D-diamonds: technology kingdom represents wind, unique way of balancing the flavor. C-clubs: nature kingdom represents earth, excellent planting techniques for the coffee trees can bring us the best coffee. J-joker: the tempting smell of HWC coffee makes the god of cat coming to discover. Light pokers are the “trace of god cat” (Dry/Natural/Unwashed Process). Dark pokers are the “gaze of god cat” (Honey Process/Miel Process).



Prize
Gold in Illustration 2018
Gold in Packaging Design 2018


Agency
Design Director
HONG-DA, JIANG
Website
Client
HWC ROASTERS FOOD & BEVERAGE CO., LTD
Design Team
Design Director: HONG-DA, JIANG Product Director: I-CHAN, SU Packaging Design: I-CHAN, SU、YI, GU Book Design: HONG-DA, JIANG、YU-SHU, CHIEN Illustration: HONG-DA, JIANG、YU-SHU, CHIEN
Advertiser/Brand
Hong Da Design Workshop, TW
Advertiser
HWC ROASTERS FOOD & BEVERAGE CO., LTD, TW


Credits
Copywriter
YAO-YU, CHUNG, HWC ROASTERS FOOD & BEVERAGE CO., LTD
Designer
YU-RONG, LIN
Designer
TA WEI, YU, Printing JIL Print ., Ltd TW
Designer
YI, GU, Midnight Design
Designer
I-CHAN, SU, Midnight Design
Photographer
SHANG-YUN, CHIEN, Printing JIL Print ., Ltd TW

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