by National Taiwan Normal University

KAIZEN in Japanese means “to improve.” It expresses the brand’s philosophy of continuous improvement in quality and sustaining life. KAIZEN empathetically creates all kinds of little blisses that are truly needed that can also provide concrete improvements to daily life experiences.

KAIZEN’s Plant Extract Scalp Relaxation and Treatment Cream contains a variety of plant extracts. The Cream uses plant extracts instead of drugs to reduce any additional burden on the human body. Users of the Cream can smoothly revert to their natural selves, becoming shrouded in a unique fragrance for a nourishing and pleasant experience. The Cream aims to help people have more enjoyable and beautiful lives through this gentle and subtle solution.


Gold in Logos 2022, Student

Gold in Packaging Design 2022, Student

Silver in Branding 2022, Student

Created by:

Lead Designer

Hou, Hsiao Che

University or Design School

National Taiwan Normal University



Design Team

Che Ye Design