The Makers Guild runs a series of events, workshops, and Maker Spaces. The organisation has a focus on bringing the power of making to all people, regardless of experience, background, or physical ability. They wanted a rebrand that would be more welcoming and exciting for families and novices creatives, without alienating professional makers. The Guild runs a wide range of workshops - and is expanding all the time - so they needed a branding system that could grow with them and be used in any situation: whether the medium was digital, print, or physical artefact.