Illustration Category

Entry Title:

Peoplestrology

Category:

Professional Illustration

Position:

Silver

Design Director:

Gabriela Namie

Design Team:

Jun Ioneda, Erica Harumi, Gabriela Osilio, Henri Campeã

Company:

Barca

Client:

Peoplestrology

Despite astrology’s ancient history, which was forged by cultures that disappeared a long time ago, there’s no sign of it going away. Somewhere in the middle, for some people, the myth became fact - or at least common and collective knowledge. Peoplestrolgy is a non-profit research on how Astrology blends into our culture. Visual Identity follows this concept by mixing references to traditional aesthetics with contemporary elements. Both Eksell and Heimat Mono fonts presents this characteristics and help shape a visual system with colors (black and white shows neutrality, other colors represents nature elements) and imagery (illustrations and photography style make reference to pop culture and contemporary art).