Global Rebrand for Aquaculture
Blue Aqua International is a one-stop solution provider for the aquaculture industry in the Asia-Pacific region and the United States where they provide expert views and solutions for the improvement of health, nutrition and feed quality, technology transfer, and project management services in livestock, poultry, and aquatic animals. Their innovative and holistic solutions enable clients to raise profits and operate their business sustainably and environmentally friendly.
We repositioned Blue Aqua to bring their functional qualities to the forefront – in terms of the quality of their products and their ability to deliver real benefits and solving problems related to aquaculture, alongside a comprehensive customer service at the same time.
Blue Aqua's refreshed brand identity presents a blend of professionalism and modernity yet bringing out an exciting pop of colour. The key visuals use illustrative vector style to create a series of applications that is in line with the brand essence, Sustain Our Future, at the same time reflecting what Blue Aqua does.
The illustrations consist of two different worlds where the nature-inspired colour palette are representations of the land and sea. Carefully picked and coordinated, these colours are then used to classify each product under individual categories distinctively where they can also be built into a cohesive visual to be used across Blue Aqua's touchpoints from corporate stationery, packaging to UI/UX designs, thereby creating a strong recognition of the brand's logo and identity. Likewise, Blue Aqua's imagery includes images of bright and lively environment as well as nature to communicate a sense of authenticity and quality.