Branding Category

Entry Title:

Design and Travel Conference

Category:

Professional Branding

Position:

Silver

Design Director:

Hyun Sun Hwang

Client:

New York Travel Fair

"Arrows," design and travel conference in New York, hosted by New York Times and Miami International Airport is imaginatively created and designed with a theme, "Wayfinding." The visual elements are related to the main focus of 2016 travel and design conference which is wayfinding system. A definition of wayfinding in design and travel is similar, but a little bit different at the same time. The audience can find a new way to travel and experience different countries at the conference, and also could learn and know more about how important wayfinding system design is when they travel around.