Enjoy Happy Food Rebranding

by Play Design Lab

We have helped transform a traditional fish vendor into a modern social e-commerce brand – Enjoy Happy Food, as a response to the epidemic and to bridge the gap between traditional offline fish market shopping and modern online shopping lifestyle. The brand roots in the vendor's 40-year traditional fisheries professionalism, traditional market’s neighborhood-like social intimacy, and takes customization orders from customers via LINE (a most used social app with coverage over 95% of Taiwan population) to deliver everyday fresh sea fish as well as cooking recipes.

Prize

Silver in Services - Other 2022

Created by:

Lead Designer

Ting-Han Chen

Design Company

Play Design Lab

Profile Website

click here

Client

Enjoy Happy Food

Credits

Entrant Companies

Play Design Lab, TW

Advertisers

Enjoy Happy Food, TW

Individual Credits

Design Direction: Ting-Han Chen
Project Supervision: Kuan Kuo