Mountain Ethos Identity Design

by Analee Paz

Design for Mountain Ethos, a company that provides high-end mobile basecamps in Colorado. The design is built on a monogram that resembles a compass pointing north, also creating an outline of a mountain. Using the lines and shape of the initials for Mountain Ethos, the positive and negative space create a sense of challenge, while it’s round edges hint a sense of comfort and ease. The hue of this green used in different shades and tints feels natural and embraces the environment


Silver in Automotive 2022, Freelancer

Created by:


Analee Paz


Mountain Ethos