ATAB

by Made for you

As a specialist in high-precision fine sheet metalwork for industrial clients for more than 35 years, ATAB provides a comprehensive service, working on projects for clients from the railway, aeronautical, space, automotive and defence industries, whatever their needs.

ATAB ASKED MADE FOR YOU TO CREATE A NEW BRAND IDENTITY AND TO REDESIGN ITS WEBSITE.
After carrying out market analysis and brand repositioning work to clarify ATAB’s strengths and distinguishing features, the team created a new logo and a new signature, in addition to producing a brochure and redesigning the company’s existing website.
A POWERFUL AND UNIQUE PROMISE
During the initial strategic phase of the project, a distinctive fundamental element emerged: ATAB‘s incredible professionalism when working with its clients, which goes hand in hand with the highly specialised expertise and commitment of the company’s staff.
This is a virtuous circle, combining people, values, technical mastery and machines, which ensures the high-end and bespoke service expected of gold and silversmithing.

In this way, we chose to position ATAB as a representative of “industrial gold and silversmithing”. This bold symbolism and distinctive positioning were a source of real creativity for us.
We therefore chose to create an acronym with subtle references to gold and silversmithing, jewellery and its high-precision nature, using a sparkling diamond as inspiration, while linking it to elements which are specific to ATAB’s industry, including a cog and a nut.

To emphasise the company’s people-oriented focus and its passion for performance, we added two hands joined together like a wrench in the centre. In addition to this, the brand name has also been designed with a modernity and technical feel, emphasised by its steel look.

Lastly, we came up with a new baseline which clearly summarises ATAB’s ambitious, committed and high-quality positioning: “Absolute precision”.
To further develop ATAB’s new positioning,...

Prize

Silver in Logos 2022

Silver in Website Design 2022

Created by:

Lead Designer

Fanny de Bray

Design Company

Made for you

Profile Website

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Project Website

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Client

Atab

Design Team

Anna Cesa (Artistic Director), Damien Virot (Web Developer)

Video (direct link)

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Credits

Entrant Companies

Made for you, FR

Advertisers

Atab, FR

Individual Credits

Artistic Director: Anna Cesa
Web Developer: Damien Virot