Vodafone, the world’s second largest mobile telecommunications company by number of subscriptions, entrusted studiomem to develop a family of illustrations to describe the features offered by the upcoming Vodafone 2018 smartphone devices. As the main challenge, the illustrations had to be part of the current Vodafone design language, while fully integrating with Google’s Android interface design. Two complete distinct identities with their own color, style and theme. The illustrations will be primarily applied for a point-of-sale home screen widget, but with expanding capabilities to be integrated into onboarding screens and marketing material.