Vodafone, the world’s second largest mobile telecommunications
company by number of subscriptions, entrusted studiomem to develop
a family of illustrations to describe the features offered by the
upcoming Vodafone 2018 smartphone devices.
As the main challenge, the illustrations had to be part of the current
Vodafone design language, while fully integrating with Google’s Android
interface design. Two complete distinct identities with their own color,
style and theme.
The illustrations will be primarily applied for a point-of-sale home
screen widget, but with expanding capabilities to be integrated into
onboarding screens and marketing material.