Illustration Category

Entry Title:

Encore MTL

Category:

Professional Illustration

Position:

Gold

Design Director:

Chris Soueidan

Design Team:

Chris Soueidan of Loogart

Company:

Loogart

Client:

Bref MTL

Individual Credit:

Cynthia Moreau, Co-founder, Bref Mtl

Individual Credit:

Maude St-Louis, Co-founder, Bref Mtl

Advertiser/Brand:

Loogart, CA

Advertiser/Brand:

Bref MTL, CA

Loogart was approached to be a part of the awesome “Bref, vivez Montréal!” theme, which complemented the 375th anniversary of Montreal. The partnership between Loogart and Bref was such an inspiring one. Loogart created 8 new illustrations which would represent specific neighbourhoods in Montreal: Montreal Island, Little Italy, Mile-End, Le Plateau, Saint-Henri, Griffintown, Le Village and Hochelaga-Maisonneuve. The illustrations were designed to fit a square which constrains the design area, thus requiring artistic simplification of the elements and landmarks within each one. Style consistency was implemented by building a limited colour palette and by style i.e. thick bold lines married with circular anchors - reminiscent of the original Montreal CityLine collection illustrated by Loogart in 2014. Limited edition products were made through the Bref x Loogart collaboration which you buy directly at the gallery or via their online shop. These products include prints, t-shirts, stamps, drinkware and postcards.