New River Dermatology

by Patrick Finley

The identity created for New River Dermatology embodies beauty, rejuvenation, serenity, and its clinics' geographic locations along the New River in Southwest Virginia. The silhouette of the mark is a D, used to represent their practice, with a profile of a woman's face in the counter. Water ripples not only tie back into the New River, but also create a sense of balance and calmness.


Gold in Logos 2021, Freelancer

Silver in Branding 2021, Freelancer

Created by:


Patrick Finley

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Project Website

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New River Dermatology