Illustration Category

Entry Title:

Nespresso Guidelines

Category:

Professional Illustration

Position:

Gold

Design Director:

Jun Ioneda

Design Team:

Gabriela Namie

Company:

Barca

Client:

Nespresso

In the last decades Nespresso promoted a big change in the way people consume coffee. Today Nespresso have activity in 90 countries and employs more than 12.000 people. Starting in 2015, Nespresso's materials were put in display at local coffee shops. Barca Studio was commissioned to create illustrations for a guide that was distributed to these coffee shops managers, so the Nespresso experience would be on point. In order to preserve brand’s features, Barca used a reduced color palette and crafted shapes that resonates with Nespresso's sophisticated communication, creating environments that feel special like their well known blends.