Nespresso Guidelines

by Barca

In the last decades Nespresso promoted a big change in the way people consume coffee. Today Nespresso have activity in 90 countries and employs more than 12.000 people.

Starting in 2015, Nespresso's materials were put in display at local coffee shops. Barca Studio was commissioned to create illustrations for a guide that was distributed to these coffee shops managers, so the Nespresso experience would be on point.

In order to preserve brand’s features, Barca used a reduced color palette and crafted shapes that resonates with Nespresso's sophisticated communication, creating environments that feel special like their well known blends.

Prize

Gold in Illustration 2018

Created by:

Design Director

Jun Ioneda

Design Company

Barca

Website

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Client

Nespresso

Design Team

Gabriela Namie

Video (direct link)

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