Omnishow Logo

by Ping Xu

The Omnishow logo was created for a Shenyang-based communication firm. To design the symbol mark of the corporate identity, I illustrated the silhouette of magnolia as the symbol shape from the provincial flower of Liaoning, and created a water pattern inside the petal silhouette of magnolia to imply the meaning of cultural communication. To design the wordmark for the name block of the corporate identity, I chose a typeface called "Bebas Neue," and applied three pathfinder filters to modify the letters so that the wordmark's typographic style can easily match the symbol mark's illustration style. For company's different businesses and purposes, I designed the basic corporate identity for Omnishow Communication with both English version and Chinese version.


Bronze in Logos 2021, Freelancer

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Ping Xu

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Omnishow Communication