True North

by Rick Byrne

True North Conference
The aim of this project was to devise a logo with a 'True North' theme for an internal sales conference for a large tech company. True North is what maps represent as north but not what compasses actually point to which is Magnetic North (and it moves a little every year). Thus, True North as a theme is about finding the right path to where you want to go. Since the North Star is actually more accurate so I added it into the logo.


Bronze in Logos 2021, Freelancer

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Rick Byrne

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