True North

by Rick Byrne

True North Conference
The aim of this project was to devise a logo with a 'True North' theme for an internal sales conference for a large tech company. True North is what maps represent as north but not what compasses actually point to which is Magnetic North (and it moves a little every year). Thus, True North as a theme is about finding the right path to where you want to go. Since the North Star is actually more accurate so I added it into the logo.

Prize

Bronze in Logos 2021, Freelancer

Created by:

Designer

Rick Byrne

Profile Website

click here

Client

Google