“Wednesday Concerts” offers classical music concerts
Our intentions is to visually transcribe the emotions felt during a concert and to question what represents the interpretation of a musical work.
We have developed a generative system which has made it possible to produce several thousand compositions from the same graphic material.
In order to be surprised by the result, a place to the interpretation of the directives was intentionally assigned to the machine
The compositions that best represent the emotions produced by the music have been selected to develop the visual identity
Gold in Promotional Materials 2021
Bronze in Typography 2021
Cedric Rossel, Sophie Rubin
Art director, Type designer: Cedric Rossel
Art director: Sophie Rubin