Clean Mobility Shift

by Purpose

Transitioning to electric vehicles presents the opportunity to tackle multiple issues including, air pollution, energy security and carbon emissions. The shift will also help India generate employment, develop new technology and become a global leader in the clean mobility market.

Clean Mobility Shift is an independent brand entity. It is an online platform built to inform people about the ways in which India can transform into a global leader in clean mobility adoption, and deployment. The platform serves as a knowledge hub that tracks progress and developments in the clean mobility space.

The brand identity points India’s future in the direction of clean mobility. The moving logo makes a fresh and innovative mark, enabling Clean Mobility Shift to stand out from other energy initiatives in this space. Purple is a bold choice for the brand colour, representing the platform’s passion and power. The gradient visually represents the “shift” in the mindset of consumers that this platform is generating.

The platform has a clean and minimalistic visual language. The goal was to make complex and technical information accessible and shareable.


Bronze in Branding for Social Change 2021

Created by:

Lead Designer


Design Company


Profile Website

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Project Website

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Shakti Sustainable Energy Foundation

Design Team

Suma Balaram, Purpose; Rohan Gupta, Purpose; Megha Chadha, Purpose; Marguerite Petit, Purpose; Harpreet Bagga, Purpose; Nida Hasan, Purpose; Saudam...

Video (direct link)

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