Pants & Socks

by Multivitamin Group

Pants and Socks is a new way to buy... pants and socks. Offering bundles on regular subscription, it removes the annual hassle which owner and founder Richard Clews noticed in men of all ages. No more loose elastic or fraying edges, rather quality brands at respectable prices to your drawer-step each month to keep you fresh and comfortable.

Branding therefore was on a relatively unanimously agreed track; this as a service is about the unmistakable comfort and unavoidable confidence which comes with it. Pants and socks can't be skipped over either, theres a certain humour and slyness to them which we wanted to capture in the tone of voice and visuals - even such a does-what-it-says name had to be owned as a simple, accessible way to get your underwear.

These considerations lead to a clear drive of confidence, humour and inclusivity; celebrating all body types with pride as we veer from the stereotypical glossy underwear photography. The design is bold and brutalist to represent such a strong level of confidence as well as simplicity of service. The visuals, print work and copywriting are all highly produced but with an underlying tone of cheeky wit to remind you that while these are luxurious products, they're still pants and socks.

Prize

Silver in Interactive Design 2021

Silver in Fashion Brand 2021

Created by:

Lead Designer

Jacob Beckett

Design Company

Multivitamin Group

Profile Website

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Project Website

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Client

Richard Clews

Design Team

Charlotte Weyer: Product Designer Georgia Bray: Graphic Designer Jacob Beckett: Creative Director Josh Gator: Social Media Manager Oriane Sc...

Credits

Entrant Companies

Multivitamin Group, GB

Advertisers

Pants & Socks , GB

Individual Credits

Creative Director - Vitamin: Jacob Beckett
Product Designer - Vitamin: Charlotte Weyer
Graphic Designer - Vitamin: Georgia Bray