Suofeiya Cabinet Customization Expert Visual Identity

by SUOFEIYA HOME COLLECTION CO.

Since its establishment in 1981, Suofeiya has been focusing on the customization of home cabinets. The basic and core vision of the new brand image is a graphic evolved from the camera aperture, which means "capture the beauty in life". Building an ideal home for people has always been our pursuit, so the square element is incorporated into the logo. The use of wood that meets environmental protection standards has always been our foundation, so we chose a calm brown.
Suofeiya provides consumers with professional customized cabinet services. In order to enhance brand recognition and allow consumers to quickly identify Suofeiy's upgraded brand positioning,we design a focused, concise and clear brand image.
The LOGO is a combination of a graphic and Chinese characters. There is no fixed combination of the two, which can be flexibly placed in the design while forming a stable structure.
Different size and combination logos are used in many scenes such as paper, name brands, handbags, and signboards.
In the context of China's consumption upgrade, consumers have higher requirements for furniture customization. Facing serious homogeneity of products and brand positioning in the China custom furniture industry, Suofeiya seeks new breakthroughs by focusing on promoting the best-selling product - custom cabinets.
This company has many stores and lacks a unified and complete brand vision system,including office supplies, brand packaging, and storefront design, advertisement. The biggest challenge is to create a unified, easy to apply, easy to recognize, and unique visual system for this brand.

Prize

Silver in Branding 2021

Created by:

Lead Designer

Xiaoke Huang

Design Company

SUOFEIYA HOME COLLECTION CO.

Client

SUOFEIYA HOME COLLECTION CO.

Design Team

SUOFEIYA GROUP DESIGN CENTER

Video (direct link)

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