Owned by Dr. Marian Elder, Trailside Eye Care is an Ontario-based optometry practice that opened in early 2021. Dr. Elder wanted Trailside Eye Care’s brand to be a family-friendly office that could also be chic enough for Meghan Markle. We created upscale hometown charm by focusing on simple and delicate shapes to blend eyes and vision with the outdoorsy location of the office near the Elora Cataract Trailway.
The brand messaging communicates that Trailside Eye Care is a down-to-earth expert who doesn’t over-complicate a diagnosis. The brand voice speaks clearly and explains how procedures and processes work to make you feel confident, but not confused. They understand the “realities” of life, so while they feel aspirational, they are not out-of-reach.