Trailside Eye Care

by Unsold Studio

Owned by Dr. Marian Elder, Trailside Eye Care is an Ontario-based optometry practice that opened in early 2021. Dr. Elder wanted Trailside Eye Care’s brand to be a family-friendly office that could also be chic enough for Meghan Markle. We created upscale hometown charm by focusing on simple and delicate shapes to blend eyes and vision with the outdoorsy location of the office near the Elora Cataract Trailway.

The brand messaging communicates that Trailside Eye Care is a down-to-earth expert who doesn’t over-complicate a diagnosis. The brand voice speaks clearly and explains how procedures and processes work to make you feel confident, but not confused. They understand the “realities” of life, so while they feel aspirational, they are not out-of-reach.


Gold in Medicine 2021

Created by:

Lead Designer

Meaghan Barry and Lilian Crum

Design Company

Unsold Studio

Profile Website

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Project Website

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Trailside Eye Care


Individual Credits

Partner, Designer: Meaghan Barry
Partner, Designer: Lilian Crum