Entry Title:

Scholastic 2017 Holiday Card

Category:

Professional Computer Animation

Position:

Silver

Design Director:

Jeremy Goodwin

Design Team:

Jeremy Goodwin (Creative Direction and Lead Designer); Malcolm Meehan (Animation Design); Stefany Turrado (Project Manager), Mariana Martins (Designer); Sean Qualls and Selina Alko (Original Key Art Illustrators); Paige Britt (Original Book Author of 'Why Am I Me?'); Tracy Mack (Trade Agent from Scholastic Press); Dave Harrington (Original Musical Composition for the Animation) Please note Illustration copyright: Illustrations copyright © 2017 by Sean Qualls and Selina Alko from the picture book Why Am I Me? by Paige Britt, published by Scholastic Press.

Company:

Scholastic Inc.

Client:

Scholastic

Website:

http://www.scholastic.com/2017-holidaycard/card.htm; http://www.scholastic.com/2017-holidaycard/index.htm; scholastic.com

Individual Credit:

Marijka Kostiw, Art Director of Original Book, Scholastic Inc.

Individual Credit:

Chris Johnson, Sr Digital Producer, Scholastic Inc.

Individual Credit:

Therese Mahler, Manufacturing Pre-Production Manager, Scholastic Inc.

Individual Credit:

Elyse Hart, Manufacturing Manager, Scholastic Inc.

Individual Credit:

Kyle Good, Corporate Communications/Media Relations, SVP, Scholastic Inc.

Individual Credit:

Stefany Turrado, Design Project Manager, Scholastic Inc.

Individual Credit:

Tracy Mack, Trade Book Group, VP & Publisher, Scholastic Inc.

Individual Credit:

Mariana Martins, Designer, Scholastic Inc.

Individual Credit:

Malcolm Meehan, Animation Design

Individual Credit:

Paige Britt, Author of Original Story

Individual Credit:

Jeremy Goodwin, Creative Direction + Lead Designer, Scholastic Inc.

Individual Credit:

Sean Qualls, Illustrator

Individual Credit:

Dave Harrington, Composer

Individual Credit:

Selina Alko, Illustrator

Advertiser/Brand:

Scholastic Inc., US

Scholastic Corporate Communications develops an annually printed holiday card and animation that incorporates elements from a best selling Scholastic book published in the same year. The message is always sent as a warm seasons greetings, though—this year in particular—we selected the Why Am I Me? because of its message of inclusion, acceptance, self discovery, and love. We felt that these values imbued in the message were an extremely timely and subtle corporate response to the uncertain and divisive climate within the US political climate. The printed and animated card are shared internally and externally with our business and media partners.