THE CIRCLE OF LIFE

by Sherry Bin

The Circle of Life is not the music of the “ Lion King ”.
The Circle of Life is an innovative blueprint reminiscent of Jorge Luis Borges’s short story,
On Exactitude in Science, presented in the graphic format. The fall and collapse of Ford Car
Company serves as a reference to this short story.

I always found myself forgetting what I have read after a long article.
Usually, I lost myself as if falling into an endless circle of confusion.
Each letter, each fact gathers together forming into a massive monster.
They fly and bite at me all at once. They then like the wheels of cars quickly churn away.

TYPOGRAPHY :
Observed and analysed
hierarchy as an expressive
and interpretative device

VISUAL
METAPHOR :
Experimented with lines, forms,
monocolors, patterns,
and repetition

PROBLEMS :
How can my design allow people
to remember the essence
of the reading?

OBJECTIVE :
To assist people who struggle with
finding key ideas in reading

SPEC WORK - BLUEPRINT

TIMLINE : SEPT - 3 WEEKS

TOOLS : ADOBE ILLUSTRATOR, INDESIGN

Prize

Silver in Promotional Materials 2021, Student

Bronze in Integrated Graphic Design 2021, Student

Created by:

Lead Designer

Sherry Bin

University or Design School

School of The Art Institute of Chicago

Profile Website

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Project Website

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Client

Ford Car Company

Video (direct link)

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