Six wonderful velvety smoothies tastes by Jean Paul company, desired a packaging that would apply to wholesale and to Baristas. A product that would earn its position to the coffee shop’s shelves. Its design is based on the idea of cyclists riding straight to be refreshed by the smoothies, given in a vintage, engraving style. The flavors logos stand out by the color palettes used for each flavor, while the font plays visual tricks, creating a desirable image on the bottle. The product’s placement on the bar, even if it doesn’t concern directly the consumer, it gives an aesthetically quality product.
Gold in Packaging Design 2021
George Ziakas, Costas Lakis