- Uses full view slides to tell the Powerex story, what they do, who their customers are, what their products and services are, and their thought leadership
- Knowing Energy Trading is happening 24 hours a day, seven days a week, and it is happening day and night. We portrayed the Powerex story through the concept of TIME. This idea is reflected through darkening the slide backgrounds as the user goes through these slides
- The site has been designed to entice the users through video, and showcase what Powerex does, using a video panning vertically and zooming in the site’s hero area
- Lastly, inspired by the logo’s curves and lines, the team created a shape to mask the photos and layer them on these four slides’ backgrounds.