FarmWay is a Swedish company that delivers fresh groceries straight to your door. Our task was to create a unique & attractive visual concept for FarmWay. The result was a colourful brand identity, distinctive logo mark and logotype and attractive designs for social media. The logo was created as a result of the farm itself, it was built to reflect the farm and its products. It is simple, modern and unique at the same time, the viewer can see it in many different ways and meanings and relate it to different shapes