Sienna Monroe

by Ricci Williams

Sienna Monroe is a conscious cosmetics brand that creates plant-based, cruelty-free beauty products. We created a unique identity, packaging and stationery to fit the brand's ethos and eco-needs.

To minimize waste the beauty gift box doubles as a shipping box for online orders. The boxes are made from recycled un-coated, compostable, cardboard stock printed with vegetable inks.

The potion bottles are all made from glass that is infinitely recyclable and can be recycled repeatedly and still retain its original material integrity. While the self-adhesive stickers are made from 100% Post-Consumer Waste (PCW) paper stock.

The client was clear that they wanted an instantly recognizable logotype that was sophisticated and modern but playful, and, to steer away from the script and handwritten lettering often associated with conscious brands.

The photography reflects a specific desire to include natural elements without appearing messy. The shots feature daylight, unfinished walls and draped curtains, while the plinths provide height and depth to the images.


Gold in Packaging Design for Social Change 2021, Freelancer

Gold in Health & Beauty 2021, Freelancer

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Ricci Williams

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