Fundaments Branding

by Doop

We’ve crafted a comprehensive visual language for Fundaments that provide variable employments for different usage scenarios. A visual identity which is scalable and flexible, so it can grow and evolve with the brand. With soft pastel colors and bold typography. An overall modern, approachable look and feel to convey trust and tranquility because of the technical nature of Fundaments.

Creating multiple variations form the main logo expands the brand’s identity allowing it to become alive and dynamic. Because, a cloud is always evolving, moving and merged into different shapes as well.


Bronze in Branding 2021

Created by:

Lead Designer

Nick Put

Design Company


Profile Website

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Video (direct link)

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Entrant Companies

Doop, NL