Wonder Greener is an eco-friendly brand producing biodegradable grass straws for consumers to opt for natural and convenient disposable straws.
The grass is the core element of brand identity, matched with a light green color connecting the brand's dedication to environmental sustainability. Inspired by its eco-friendly production, the life cycle of grass straws is illustrated on the container box to convey a zero-waste process.
The wide typeface design shows the earth's steadiness; the varying stroke weight shows the natural growth of plants. An amiable and eco-friendly brand is established through a gentle, simplified, and straightforward design concept.
Silver in Branding 2021
Chi-Yao Tang/ Chun-Yao Huang/ Jian-He Lin/ Wei-Zu Chen
Triangler Co., Ltd., TW
Wonder Greener, TW
Photography: Chi-Yao Tang/ Jian-He Lin