Branding Category

Entry Title:

The Dental Market Brand Identity


Professional Branding



Design Director:

Suzy Simmons

Design Team:

Gabby Nguyen, Sarah Wright, Sofi Cruz, Brad Petak


Test Monki


The Dental Market

While planning to renovate his office, Dr. Jimmy Sarant knew his business was at a brand identity crossroads. To help differentiate in a way that would connect with existing and potential patients, we renamed his business and moved the brand identity to a more upscale and modern feel that also paired appropriately with his local Raleigh, NC roots. The client’s hobby is photography so we used his photos of the local area. We called the brand “A luxury dentist with hometown spirit.”