Branding Category

Entry Title:

The Dental Market Brand Identity

Category:

Professional Branding

Position:

Gold

Design Director:

Suzy Simmons

Design Team:

Gabby Nguyen, Sarah Wright, Sofi Cruz, Brad Petak

Company:

Test Monki

Client:

The Dental Market

While planning to renovate his office, Dr. Jimmy Sarant knew his business was at a brand identity crossroads. To help differentiate in a way that would connect with existing and potential patients, we renamed his business and moved the brand identity to a more upscale and modern feel that also paired appropriately with his local Raleigh, NC roots. The client’s hobby is photography so we used his photos of the local area. We called the brand “A luxury dentist with hometown spirit.”