The Dental Market Brand Identity

by Test Monki

While planning to renovate his office, Dr. Jimmy Sarant knew his business was at a brand identity crossroads. To help differentiate in a way that would connect with existing and potential patients, we renamed his business and moved the brand identity to a more upscale and modern feel that also paired appropriately with his local Raleigh, NC roots. The client’s hobby is photography so we used his photos of the local area. We called the brand “A luxury dentist with hometown spirit.”


Gold in Branding 2018

Created by:

Design Director

Suzy Simmons

Design Company

Test Monki


The Dental Market

Design Team

Gabby Nguyen, Sarah Wright, Sofi Cruz, Brad Petak