While paying respects to the owners’ service utilizing the imagery of the bear and goat, this logo also pulls from their concept of a “simply better brew,” by using simple lines and shapes.
The overarching goal is to elevate this brand and make it stand out. To do this, the main color scheme will be black and white. There will be added spots of color to differentiate between brews and to add some visual interest, while maintaining that relationship with the military. Illustrations will be used throughout the branding (including beer labels for regular and premium beers).