Lucky Bean

by Sophie Protheroe

Combat the woes of adulting with Lucky Bean, magic beans for adults.

This student brief required me to design packaging for a boutique coffee product. I decided my target audience would be parents with young children because who needs coffee more than tired parents? Especially those who still feel like kids themselves.

I created a back story for the brand that was inspired by fairytales, in particular Jack and the Beanstalk. This is in turn inspired the enchanted, childlike visual identity. I really wanted to push myself during this project, so I created my own typeface as well as illustrating all of the flourishes and beans for the packaging. I also loved playing with the tone of voice to really bring it all to life.

Prize

Silver in Beverages - Coffee 2021, Student

Created by:

Lead Designer

Sophie Protheroe

University or Design School

Shillington Education