Lettering Category

Entry Title:

60's Farewell Tour

Category:

Professional Lettering

Position:

Silver

Design Director:

Valerie Damen

Company:

University of Alberta

Client:

Faculty of Education, University of Alberta

In celebration of Fern Snart — U of A’s previous Faculty of Education dean — stepping down from her position, the Office of the Dean coordinated a 60’s themed farewell tour in her honor. With graphic stylization inspired from the 60’s and the Beatles, I hand-rendered playful typography in the form of a butterfly and experimented with the construction of a psychedelic pattern. Butterflies symbolize transformation, change, and growth, so I thought it was an elegant way to represent Fern's departure. The illustration was formatted for posters, invitations, and social media formats for both Edmonton and Calgary events.