In celebration of Fern Snart — U of A’s previous Faculty of Education dean — stepping down from her position, the Office of the Dean coordinated a 60’s themed farewell tour in her honor. With graphic stylization inspired from the 60’s and the Beatles, I hand-rendered playful typography in the form of a butterfly and experimented with the construction of a psychedelic pattern. Butterflies symbolize transformation, change, and growth, so I thought it was an elegant way to represent Fern's departure.
The illustration was formatted for posters, invitations, and social media formats for both Edmonton and Calgary events.
Silver in Lettering 2018