Queer Screen Film Festival 2020 Campaign

by Missy Dempsey

Queer Screen Film Festival celebrates the diversity of the LGTBIQ community locally and internationally. For the first time in Queer Screen history, people could attend their festival - Australia-wide - from the comfort of their own living room.

The client requested that the campaign was inclusive, bright and fun.

The inspiration to craft a miniature living room came from imagining the different rooms across Australia that the festival could be screened in. I recalled Yayoi Kusama’s yellow infinity room and how much joy I felt being surrounded by the colour. Yellow also compliments Queer Screen’s brand colour, pink.

I made and sourced props, finishing them in yellow paint. The light in the scene is coming from the TV that I installed 3 bright LEDs inside of, the shadows behind the characters creates a familiar glow of people watching TV in the dark.
Additional lights were added in the shoot for clarity of the scene.

I had a lot of fun working on this project, stepping outside of the digital design realm to craft something with my hands was very rewarding. The only downside is that there’s no command-Z on a pair of scissors.

Prize

Silver in Branding 2021, Freelancer

Created by:

Designer

Missy Dempsey

Profile Website

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Project Website

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Client

Queer Screen