Let’s keep on our journey into the wonderful world of chocolate! This time we’re just landed on one of the most luxurious forms: the hazelnut spread. The new Feletti’s cream recipe, without palm oil and richer in hazelnuts, required a positioning adjustment and a complete restyle of the pack. We therefore worked on the naming “La Crema del Commendatore” and we developed the design giving a major stand to the figure of the founder of the brand. Is your bread ready!
Silver in Packaging Design 2021
Erica Zipoli, Andrea Alice Bronzetti, Federico Padovani, Federico Galvani
Art Director: Federico Galvani
Lettering, Illustration & Graphic Design: Erica zipoli
Photography: Federico Padovani