Feletti — La Crema del Commendatore

by Happycentro

Let’s keep on our journey into the wonderful world of chocolate! This time we’re just landed on one of the most luxurious forms: the hazelnut spread. The new Feletti’s cream recipe, without palm oil and richer in hazelnuts, required a positioning adjustment and a complete restyle of the pack. We therefore worked on the naming “La Crema del Commendatore” and we developed the design giving a major stand to the figure of the founder of the brand. Is your bread ready!

Prize

Silver in Packaging Design 2021

Created by:

Lead Designer

Federico Galvani

Design Company

Happycentro

Profile Website

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Project Website

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Client

Feletti / HDI Holding Dolciaria Italiana S.p.A.

Design Team

Erica Zipoli, Andrea Alice Bronzetti, Federico Padovani, Federico Galvani

Credits

Individual Credits

Art Director: Federico Galvani
Lettering, Illustration & Graphic Design: Erica zipoli
Photography: Federico Padovani