DanceBop! is the world's first all-inclusive YouTube channel for kids. They create original content designed to engage, inspire and educate children of all abilities, through music.
So, when this amazing business came to us for brand development, we wanted to help them build one that would reflect this fun, playful and approachable energy. With a deep passion for, and expertise in, helping children with disabilities to learn life skills in areas such as social awareness and personal hygiene, it was essential the values of the brand shone through in the visualisation and personality.
We started with the name – relaunching as DanceBop! to reflect the dance element of the online classes, while remaining playful to appeal to the target audience of parents, and children with disabilities, bringing variety and fun to the already dynamic learning experience. The end result being a happy client, excited to launch this amazing project for purpose. With a brand experience and visual identity that echoes everything DanceBop! stands for, the brand will be singing and dancing its way into kids’ hearts globally. Deliverables on this project included branding, website design, iconography, video graphics and YouTube assets.