Appalachian Film Company is a startup that focuses on producing short fictions and documentaries of Appalachia. The company's core value is to promote and document the culture and rural lifestyle of Appalachia, which is visually translated into three elements in the logo: the mountain line, the homestead, and the film. The logo represents the rural scenery of the Appalachian area, and symbolizes the prosperity of the culture with the sun rising from behind the mountain.