The playspace equity gap is the disparity that keeps some kids and communities from having access to safe places to play & the advantages that come with them. KABOOM!, a US-based non-profit, set out to spark a playspace revolution in order to catalyze further change and close the playspace equity gap for good. While KABOOM! is well-known in it’s sector, they wanted to revisit their brand to ensure that the way KaBOOM! appears in the world matches its reputation as a leader in community, play, and equity.
Purpose partnered with KABOOM! on their brand evolution to create a new visual identity, logo, brand strategy, verbal identity, asset design, website audit & insights, and campaign strategy to make their mission come to life. This partnership continues to better equip KABOOM! to engage diverse audiences & partners and reach new communities with playspace to close the playspace equity gap.
Silver in Branding for Social Change 2021
Purpose: Catherine Addo
Purpose: Jessica McGhee
Purpose: Emma McDonald