The Truth Can Be Hard To Digest

by Firas Azhar

‘The Truth Can Be Hard To Digest’ is an ad campaign for WWF to raise awareness about microplastics that can be found in the food we eat. The insights of the campaign indicate that our actions of plastic wastage not only affect the sea creatures, but also affect us human beings. We will eat the plastic we throw and it ends up in our human bodies.

Prize

Gold in NGO & Non-Profit 2021, Student

Silver in Promotional materials for Social Change 2021, Student

Silver in Integrated Graphic Design 2021, Student

Silver in Integrated Graphic Design for Social Change 2021, Student

Created by:

Lead Designer

Firas Azhar

University or Design School

Raffles Design Institute Singapore

Client

WWF

Design Team

Firas Azhar