Bat Conservation International came to us for a brand refresh that would help them stand out among traditional conservation nonprofits, mobilize donors, and raise awareness of their mission to end bat extinctions worldwide. In order to help BCI stand out, we focused on building consumer engagement and trust through consistent branding. Working closely with BCI, we created a distinct brand personality that represents their unapologetic, science-forward approach, and matches their unwavering mission to create meaningful change. To ensure the new brand identity was consistent at every consumer touchpoint, we worked with their team to build a creative campaign that included a key messaging platform and new visual identity. We also developed a comprehensive brand guide to unify all communications. The BCI rebrand culminated in a revitalized website that integrates educational resources with captivating bat imagery and videos of fearless conservationists and scientists in the field.
Gold in NGO & Non-Profit 2021
Tim MacKay, Elizabeth Moran, George Velez, Kathryn Slater, Hillary Therriault
Executive Creative Director: Kirsten Modestow
Associate Creative Director: Tim MacKay
Associate Creative Director: Kathryn Slater