KIWI Arts GROUP Redesign

by Bright Bright Great

Bright Bright Great collaborates with the award-winning archive Kiwi Arts to launch a sweet new design system, priming them for expansive growth.

KIWI Arts Group is a privately held art archive in Miami Florida created to house some of the world’s sweetest grails in modern art. The museum, simply referred to as “KIWI” by most, is home to a plethora of cultural mementos and hosts exhibitions that feature some of the behind the scenes looks at the Art World’s favorite’s such as Robert Kennedy and Andy Warhol. Although based in Miami, KIWI is an international arthouse we saw massive potential in.

Through this project, KIWI sought to increase its visibility in terms of visitation, and profitability as well as transforming the brand architecture to allow for collaborative growth. Through this rebranding we worked directly with curators to entirely rethink KIWI’s approach to their graphic identity. Our approach sought to reinvent the user experience perspective considering every step of the user journey from digital and web applications, to the physical experience of collaborating with the curators and owners of the brand. Our new branding system integrates a wide breadth of touch points including printed materials, signage, stationery, merchandise and packaging, amongst others.

The Sunburst is a mark we landed up naturally after investigating into the brand heritage, and explorations of the arthouse’s archives. The Sunburst’s arms reach out to emulate that of a camera’s lens flare and energy behind some of the greatest image makers. Capturing this energy and representing the luminosity of a camera flash became central to establishing the bright and youthful identity that would help us set KIWI apart. The mark acts as a vehicle of discovery transforming in state to interact with users in novel ways, be that through cursor interactions on the web or the use...

Prize

Gold in Branding 2021

Silver in Website Design 2021

Created by:

Lead Designer

Greer Mosher

Design Company

Bright Bright Great

Profile Website

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Project Website

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Client

KIWI Arts GROUP

Design Team

Greer Mosher, Hemza Hajyousif, Amy Schwartz

Credits

Individual Credits

Lead Designer: Greer Mosher
Lead Designer: Hemza Hajyousif
Creative Director: Amy Schwartz