It’s Your Call

by Purpose

It’s Your Call is a campaign that calls on young people to forge their path and carve out sustainable careers in the North East of England. The campaign directly challenges the idea that young people are lazy, reframing the narrative to speak to young people who want careers that match their ambition. It empowers the next generation of grafters with a chance to pioneer the future of their towns by calling for careers in sustainability.


Silver in Integrated Graphic Design for Social Change 2021

Created by:

Lead Designer


Design Company


Profile Website

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Project Website

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Video (direct link)

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Entrant Companies

Purpose, GB
Hope for the Future , GB

Individual Credits

Purpose: Amy Rennie
Purpose: Chiara Piccirillo
Purpose: Diksha Srivastava