With the revamped Lexus’s vision of “Experience Amazing”, we are tasked to “wow” our client's customer’s experience by engaging their senses with their yearly calendar. Incorporating key messages from the different experiences via “Emotion”, “Passion” & “Imagination, we demonstrated LEXUS's technological advancement, passion for perfection and dedication to the human touch through the various application within the calendar.
Gold in Promotional Materials 2018
Art Director: Colin Yeap, Paradox Media Pte Ltd.
Creative Director: Lynn Ho, Paradox Media Pte Ltd.