Promotional Materials Category

Entry Title:

LEXUS "Awaken Your Senses" Calendar 2018

Category:

Professional Promotional Materials

Position:

Gold

Design Director:

Lynn Ho

Design Team:

Colin Yeap

Company:

Paradox Media Pte Ltd.

Client:

Borneo Motors Singapore Pte Ltd

Individual Credit:

Colin Yeap, Art Director, Paradox Media Pte Ltd.

Individual Credit:

Lynn Ho, Creative Director, Paradox Media Pte Ltd.

With the revamped Lexus’s vision of “Experience Amazing”, we are tasked to “wow” our client's customer’s experience by engaging their senses with their yearly calendar. Incorporating key messages from the different experiences via “Emotion”, “Passion” & “Imagination, we demonstrated LEXUS's technological advancement, passion for perfection and dedication to the human touch through the various application within the calendar.