PureWild Marine Collagen Infusions is a new functional drink out of Ojai, California which combines high quality marine collagen from Nova Scotia with organic adaptogens and juices.

The identity and packaging design plays with the push and pull of the pure and the wild. The display panel is kept clean, simple, and functional while it rests on a soulful deep-sea blue Japanese Shibori textile background. Special attention was paid to communicating effectively the company's dedication to sourcing the highest quality marine collagen and organic adaptogens.