Promotional Materials Category

Entry Title:

LOTE European 2013/14 catalogue cover design

Category:

Professional Promotional Materials

Position:

Silver

Design Director:

Maria Macri

Client:

The LOTE Bookshop

Individual Credit:

The LOTE Bookshop specialises in sourcing foreign language learning material that caters for both teacher and student, and those wishing to take a self study approach. This Resource Catalogue promotes the various items available in the languages of French, German, Italian and Spanish. With a two spot colour restriction, magenta and yellow were chosen for this De Stijl inspired cover design. The eye follows various diagonal lines of shape, stripe, colour and shading throughout the overall layout. A mixture of fonts were selected to enhance a style for each language displayed. Created in Adobe Illustrator using techniques including tints, gradations and transparencies. A vibrant cover design that is fun and eye-catching without being hampered by a two colour constraint. A project I really enjoyed working on. Images show the overall cover as a spread, the front and back covers individually.