DIAN YAN ZHI BRANDING
In the pass of Taiwan, beauty products ever classified by the government as the most luxurious products with high taxes, and the makeup also consider a noble act. After the economic take-off in the 1970s, with the increase of consumption power, makeup has become a proper etiquette for modern women first entering the workplace. Since the 1990s, make up has become a part of life for women. In addition to the cultural input from Europe, the United States, Japan, or Korea, Taiwan is also known as one of the unique value of “Local Beauty around the world.
DIAN YAN ZHI - Engaged in the production and sales of beauty products, we implement a whole new brand image of the packaging design.
Due to Taiwan's Traditional makeup vocabulary, most of the product brand image is more friendly to Taiwan users. So we’ve decided to add some of the Taiwan characteristics into our vision to make our consumers feel more friendly towards the product also to make our consumers have more confidence in our product as well as make Taiwan Beauty Products have their features.
In the future, we also hope our consumer will feeling more friendly to our products with the Taiwan characteristic elements and we also expected to launch a series of brand new yet refreshing products which they have never seen in the Taiwan market.
Beauty Blender Packaging Design
The visual expectation of the packaging design is to present the image of Taiwan in the earliest year when modern women are wearing makeup by the window. We turn the dynamic vision of the women wearing makeup through the windows into illustrations and mixed with modern aesthetic art to make the product closely to people’s hearts. In terms to make the product style to be more...
Silver in Branding 2021
Silver in Packaging Design 2021
Silver in Illustration 2021
Creative Director: Wei Cheng Lin
Designer: Ya Fei Yang
Photographer: Férguson Chang