Sigest: a new visual identity

by jekyll & hyde

Sigest has been operating on the housing market in Milan for 30 years.
The company decided to rethink its operational areas, and created four new business units. An in-depth initial stage identified the main values and established its personality: authoritative, dynamic and pragmatic.
The logo’s distinctive feature is the square, which is used to represent the concept of building, and its position as an exponent represents the idea of a company “to the nth degree”, innovative and dynamic.
The two squares in the logo can be turned into two lines that form abstract spaces which are different every time.

Prize

Gold in Branding 2018

Created by:

Design Director

Marco Molteni, Margherita Monguzzi

Design Company

jekyll & hyde

Client

Sigest SpA

Design Team

jekyll & hyde

Credits

Individual Credits

Creative director: Marco Molteni, jekyll & hyde
Creative director: Margherita Monguzzi, jekyll & hyde