Sigest has been operating on the housing market in Milan for 30 years. The company decided to rethink its operational areas, and created four new business units. An in-depth initial stage identified the main values and established its personality: authoritative, dynamic and pragmatic. The logo’s distinctive feature is the square, which is used to represent the concept of building, and its position as an exponent represents the idea of a company “to the nth degree”, innovative and dynamic. The two squares in the logo can be turned into two lines that form abstract spaces which are different every time.