Branding Category

Entry Title:

Sigest: a new visual identity

Category:

Professional Branding

Position:

Gold

Design Director:

Marco Molteni, Margherita Monguzzi

Design Team:

jekyll & hyde

Company:

jekyll & hyde

Client:

Sigest SpA

Individual Credit:

Marco Molteni, Creative director, jekyll & hyde

Individual Credit:

Margherita Monguzzi, Creative director, jekyll & hyde

Sigest has been operating on the housing market in Milan for 30 years. The company decided to rethink its operational areas, and created four new business units. An in-depth initial stage identified the main values and established its personality: authoritative, dynamic and pragmatic.
The logo’s distinctive feature is the square, which is used to represent the concept of building, and its position as an exponent represents the idea of a company “to the nth degree”, innovative and dynamic.
The two squares in the logo can be turned into two lines that form abstract spaces which are different every time.