Promotional Materials Category

Entry Title:

AA Singapore 110th Anniversary Drive

Category:

Professional Promotional Materials

Position:

Gold

Design Director:

Cayrani Yap

Design Team:

In-house Creative at Automobile Association of Singapore

Company:

Automobile Association of Singapore

Client:

Automobile Association of Singapore

Automobile Association of Singapore is the leading provider of motoring related services, lifestyle benefits & privileges to its members. In addition to its services, Automobile Association of Singapore organized "iconic driving holidays, AUTOVENTURE", with the freedom to explore & enjoy the roads and its countries. This year, to mark the significant milestone of 110 years anniversary, Automobile Association of Singapore organized a 5D4N trip to Malacca, Ipoh & Penang. It was an exciting road trip customized for families. The concept played with juxtaposition of interesting graphics ranging from themed related elements, convoy cars, happy family to fresh colors, to create fun & unique promotional piece to engage members & non-members. The capacity of this trip was 50 cars. The campaign was successful as all 50 slots fully booked. It is an amazing vision as there was a convoy of 50 cars going on a fun and adventurous road trip together!