Meet Rebranding

by Mengchao Wu

.Meet is a Korean barbecue restaurant targeting young people. The assignment is to recreate and upgrade an art direction(I helped before) & visual identity to express the vivid brand image and promote the various meats. The shapes of meats on the grill naturally present geometries, beef tongue as circle, pork neck as rounded rectangle, and beef rolls as cylinder. This idea leads to the milestone of the concept, connecting different meats, seafoods and vegetables with specified geometries. Slick shape combinations and patterns give the geometries a playful and hot final touch. I also take advantage of the most basic graphical element - grid, to represent grills, which is unexpected but also reasonable.


Silver in Branding 2021, Freelancer

Created by:


Mengchao Wu

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Video (direct link)

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